We agree that wine is all about what’s inside the bottle, but certain bottles are more appealing than others. According to research, most consumers decide which wine they buy based on the packaging, or the design of the wine bottle and label.
The Wine Junkies selected the 10 most beautiful wine labels ever made.
Chateau Mouton Rothschild
Chateau Mouton Rothschild was a trendsetter. Each vintage label is unique as they invite artists to design the label for a particular year.
It’s difficult to pick the best design, but we most liked the legendary 2000 vintage by Jakob Schenauer. This vintage is unique in many ways, also because the artist was not a painter but a gold smith who passed away some 400 years ago. The artwork was enamelled instead of printed on a paper label which was the case in previous vintages.
For a complete overview of artworks used for Chateau Mouton Rothschild wine labels, including contributions from those world-famous painters such as Karel Appel and Pablo Picasso, follow the link below:
Paradise Ranch Ice Wine
This wine from British Columbia, Canada has a unique bottle design, with a window looking through to an illustration of a bear in the vineyard. The bottle itself is half a bottle (375ml) and is beautifully slim and tall. It comes in a tube and taking the bottle out is like unwrapping a much-desired present.
Andevine Wines is from Australia’s Hunter Valley and had its label designed by Co_Partnership, a young firm based in Surry Hills in Sydney, Australia. The illustration wraps around the bottle in an organic, delicate way, allowing the typography and logo to be beautifully framed. The choice of colours also lends the product itself a fresh, summery feel.
The renowned photographers, Bèla Adler and Salvador Fresneda are responsible for these beautiful portraits on the labels of the Matsu wines. Each label represents a different wine from Matsu, “El Pícaro”, “El Recio” and “El Viejo”– each with its own personality and flavour. The three portraits also resemble some of the key strengths of the winery, namely family values and three generations of experience.
Australia’s Lunar Wines is a no-nonsense premium winemaker, and although we are not sure if these bottles ever made it to the production stage, the design is very artistic and different from anything else we came across.
Lealtanza Spanish Artists Collection Reserva 2008
Francisco Goya, the artist whom is regarded both as the last of the Old Masters and the first of the moderns was responsible for the special edition of LeAltanza Artists Collection for the 2008 vintage. There were 3 different designs that came in wooden boxes of 3, but our personal favourite is the portrait of the naked lady. The label and the character represent the winery and the philosophy that applies when making the wine, in the same way as the artist creates his piece of art.
Bodegas Faustina Rioja
In 1930 Faustino Martinez Perez de Albeniz took over the winery which we now know as Bodegas Faustina Rioja. He was the first winemaker to bottle his wine within the region of Rioja.
The wines of Bodegas Faustino are presented usually in a frosted Burgundy style bottle with a label bearing a Rembrandt style portrait of an 18th-century Spanish nobleman. The Gran Reserva bottles also are wrapped with a thin, twisted-gold-wire mesh.
In 1993, when winemaker Michel Chapoutier turned on the television to watch his friend and musician Gilbert Montagnin on the screen. Gilbert, who is blind, was talking about the experience of buying wine and was explaining on the program that he never felt comfortable going into a wine shop alone because he didn’t know which wines he was picking up. Therefore, in order for him to take part in the simple pleasure of buying wine, he’d have to always be accompanied by a friend who was able to describe the wines he was choosing.
Chapoutier knew his friend was a big fan of his Côtes-du-Rhône and he didn’t like the idea that it was uncomfortable for him to seek it out. Chapoutier decided to include the Braille text to every bottle of wine he produced. From that point on, on every bottle of Chapoutier he includes the appellation, name of the wine, vintage and whether it is red or white, all written in Braille.
Frescobaldi Pomino Bianco
Just as the wine itself, the label is presented in a very elegant, finesse and stylish way. The partly transparent label in combination with the green bottle is unique and pretty and refers to the caste located at the estate in Pomino, Tuscany as well as its noble history.
The Erdener Pralat is one of the iconic terroirs in the Mosel of only 1.5ha in size. Erdener Pralat wines combine an incredible fiery power with subtle complexity and some of the best Mosel producers have vineyards in this area such as Weingut Dr. Hermann and Weingut Dr. Loosen.
Erdener Pralat is a registered trademark included the distinctive label, still used by most estates today, which shows a happy monk with a glass of wine. It is not clear to us who he is and why he appaered on the Erdener Pralat labels, but we know one thing for sure; Erdener Pralat is one of the most exclusive and top Rieslings in the world of which heavenly wine is made.
What’s the most beautiful wine label you’ve come across? And how important is the design of the label for you in the decision-making process? We’d love to hear from you – leave your experience in the comments below.
John & James
The Wine Junkies